Vera Bradley Now Sold in Dillards Stores

By Scott Sarvay

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July 7, 2011 Updated Jul 7, 2011 at 11:46 AM EST

FORT WAYNE, Ind. (Indiana’s NewsCenter) - Vera Bradley launched its fall collection Thursday with new patterns and collections and announced its handbags are now available at some Dillards stores.

Vera and Dillards recently teamed up and now Vera products can be bought in 35-Dillards across the country.

The company says it's excited about the partnership with the store chain.

Vera Bradley Spokesperson Melissa Schenkel says, “Their core values are really in line with our core values, along with the brand positioning, and we're excited that we are starting to be sold in Dillards Stores.”

The fall line's main theme is organization and going back to campus.




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