LOS ANGELES, Cali. (www.incnow.tv) -- After comments made by Abercrombie & Fitch CEO, Mike Jeffries, were released earlier this month, a writer in LA has launched a campaign to readjust the clothing retailer's brand.
The initial reports focused on the CEO's comments about not selling XL sizes for women and selling XL sizes for men because men are more athletic. But now quotes from Jeffries from 2006 are circulating where he says "“In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."
A video posted to YouTube by Greg Karber, a writer in L.A., claims that the retailer burns their damaged clothing instead of donating it to the poor or unfortunate.
In light of all these statements, Karber launched a campaign using the hashtag #FitchTheHomeless. The video shows Karber going to a thrift store, buying second-hand A&F clothing and then handing out the clothing to the homeless on Skid Row.
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