Fort Wayne Signature Charity Pushes Rebranding

By Jeff Neumeyer

October 24, 2011 Updated Oct 24, 2011 at 5:18 PM EDT

FORT WAYNE, Ind. (Indiana's NewsCenter) --- A Fort Wayne ministry that has helped out the homeless and poor for more than a hundred years is going through a "re-branding" to try and make a better connection with potential donors.

In fact, the Fort Wayne Rescue Mission is expanding its scope as fewer donations are rolling in.

Fort Wayne's Deputy Mayor Beth Malloy took part in a noon-time ceremony Monday, designating this "Rescue Mission Day" across the city.

Generally, folks think of the mission as a place that serves up three meals and a cot for the homeless to sleep in.

Pastor Donovan Coley, who is the mission’s CEO, says citizens should realize that the mission not only oversees the main shelter for men, but provides similar services to women and children at the Charis House, long-term drug and alcohol rehabilitation at the Restoration House, and items like furniture and clothing at the Treasure House on the southside.

Responsibilities are growing at a time when donations are down.

Pastor Donovan Coley/The Rescue Mission CEO: " We depend upon the mom and pop and their support, and as you know, when the economy effects them, that, in turn, effects us and so, we continue to let folks know what we're doing, so as to drum up new support."

The ministry has gone through a name change, now it’s simply called “The Rescue Mission”.

Between July 2009 and June 2010, we’re told donations to the mission were off more than twenty percent.

The fiscal year ending this past June was a little better, but officials are still looking to boost cash contributions and other charitable items that can be distributed through the Treasure House location at 2203 South Lafayette.

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