Indy to Bid Again for Super Bowl

By Eric Clabaugh
By Maureen Mespell

July 18, 2012 Updated Jul 18, 2012 at 12:17 PM EDT

Indianapolis, IN (Indiana's NewsCenter)-Indianpolis officials announced Wednesday they will soon make another bid to be the host city for an upcoming Super Bowl. Officials say it was an easy decision to make after this year's Super Bowl was such a success.

The economic impact study for Super Bowl XLVI, researched and completed by Rockport Analytics, concludes that the Indianapolis metro area experienced significant economic boost as a result of ten days of visitor activity. The report highlights include total gross expenditures of $384 million, resulting in a direct economic impact from Super Bowl XLVI of $176 million. It also is impressive that estimated Super Bowl-related spending that originated from outside of the Indianapolis metro area was estimated at $342 million. About 84 cents of every dollar spent for Super Bowl XLVI was retained in Indianapolis.

“We’ve known since the game on February 5th, when the Super Bowl was played in Lucas Oil Stadium, that Super Bowl XLVI was an aesthetic success with profound impact on our city, region, and state. The independent economic impact study being released today confirms that hosting the Super Bowl in Indianapolis also was an important economic success,” said Mark Miles, chair of the 2012 Indianapolis Super Bowl Host Committee.

“In addition to a huge win for the city, the citizens of Indiana benefited by more than $20 million collected in state tax revenue, a host of good business leads, and a huge dose of pride in the positive way it reflected on our whole state,” added Governor Mitch Daniels.

After the successful results of Super Bowl XLVI were discussed, Indianapolis Mayor Greg Ballard announced that a community-based decision has been made to pursue a bid for Super Bowl LII in 2018.

“By every measure, Super Bowl XLVI in Indianapolis was a phenomenal success. The reviews and the economics are all in, and so today I am announcing that it is our intention to pursue hosting the Super Bowl in 2018, and that we are looking to Allison Melangton to coordinate our community’s efforts toward Super Bowl LII,” Mayor Ballard said.

Future Super Bowl host cities already named include Super Bowl XLVII in New Orleans (2013), Super Bowl XLVIII in New York/New Jersey (2014) and Super Bowl XLIX in Phoenix/Glendale (2015).

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