Healthcare Meets Haircuts

By Rachel Martin
By Emily Dwire

April 13, 2013 Updated Apr 13, 2013 at 7:15 PM EDT

FORT WAYNE, Ind. (www.incnow.tv) – Ten local barbershops participate in a state-wide initiative to bring prostate cancer awareness to African-American men.

You've heard of "shave and hair cut,” but what about a check-up and a hair cut?

Figures from the Indiana Department of Health show African American men suffer from prostate cancer at a higher level than any other racial or ethnic group in Indiana. Which is why the "Indiana Black Barbershop Heath Initiative", approaches men with information and health screenings while visiting their local barber shops.

Denise Jordan, coordinator of the event, says a lot of men don't feel comfortable going to the doctor, but they do feel comfortable at the barbershop, so they wanted to bring healthcare to a place where many men feel at ease.

“Health care is important, and that we are really trying to emphasize that people take personal responsibility for their health by taking advantage of the information that is out there, taking advantage of free screenings and then following up with whatever the results are,” said Jordan.

This is the third year for the annual initiative, and since it began, the number of participating cities has doubled.

The initiative utilizes more than 50 barber shops, 200 barbers, and more than 300 volunteers.

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