Animal Planet Offers Super Bowl Alternative: Puppy Bowl (VIDEO)

February 2, 2014 Updated Feb 2, 2014 at 7:42 PM EDT

UNDATED (21Alive) – Let the “tail”-gating begin! The most anticipated—and cutest—sporting event of the season has gotten even bigger, Puppy Bowl!

The 10th Annual Puppy Bowl returned to Animal Planet Sunday afternoon and continues all night with new content each hour.

Animal Planet reps say 66 rambunctious pups from shelters and rescue groups all over the country will show off their signature moves and chews in the end zone for their chance at glory.

Viewers can see all new features including penguin cheerleaders, a halftime show from Keyboard Cat, and live voting for MVP—Most Valuable Puppy.

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