New Marketing Resurrects Old Brands

Credit: MGN Online

New Marketing Resurrects Old Brands

January 20, 2014 Updated Jan 20, 2014 at 3:00 PM EDT

With the growing number of Baby Boomers retiring, some companies are banking on bringing back products of their youth.

Soft drink, cereal and candy makers are using retro-branding to appeal to the growing nostalgia market. Find out more about this story by watching the video below. (Video may not display on some mobile devices)




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