What is the favorite grocery chain of consumers in North America?
According to a study from Market Force Information released on Wednesday, Trader Joe's is North America's favorite grocer based on customer satisfaction.
Publix Super Markets and Whole Foods Market rounded out the top three. All three received high marks for courteous staff, inviting atmosphere and high-quality produce. Hy-Vee also scored well on those measures.
Market Force’s grocery retailer study was designed to uncover where consumers prefer to shop, as well as why they favor one grocer to another, among other factors. When asked to rate their satisfaction with their most recent grocery store experience and their likelihood to refer that grocer, consumers scored Trader Joe’s above all others. Publix, Whole Foods, Wegmans and ALDI also ranked high on the customer delight index, which reveals the intersection between overall satisfaction and the likelihood of recommending a grocer to friends/family.
Market Force also looked at which grocery stores consumers frequent the most, asking where they had spent the majority of their money in the previous 30 days. Market Force parsed out the results by four U.S. regions, as well as Canada.
Northeast – Stop & Shop claimed the top spot, garnering 11% of the votes. GIANT came in second with 6%, and Wegmans and Market Basket tied for third with 5%.
South – Kroger ranked first with 16%, followed closely by Publix with 15% and H-E-B in a distant third with 5%.
Midwest – Kroger again led the pack in this region with 11%. Meijer ranked second with 9% and Hy-Vee took the third spot with 8%.
West – Safeway led by a wide margin with 12%, Kroger earned 9% and Costco received 7%.
Canada – Loblaws dominated with 15%, while Sobeys took second with 11%. Costco and Safeway tied for third at 7%.
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