Coca-Cola starts airing TV ads addressing obesity

Coca-Cola starts airing TV ads addressing obesity

January 14, 2013 Updated Jan 14, 2013 at 4:03 PM EDT

Drink giant Coca-Cola is taking the airwaves to address the obesity problem.

The world's number one beverage maker launched two television ads on Monday looking at the link between high calorie sugared drinks and obesity.

The ads promote Coke's growing product line of low-cal drinks and notes that weight gain is the result of consuming too many calories of any kind, not just soda.

Coke says the TV ads are part of a larger campaign that looks at fighting obesity, including exercise and more diet options at soda fountains.

All of the growth in Coke's soda business over the past 15 years has come from low-and no-calorie drinks, such as Coke Zero.

Diet sodas now account for nearly a third of the company's sales in the United States and Canada.

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