Modest search gain in July for Bing: comScore


June 18, 2010 Updated Aug 18, 2009 at 7:31 PM EDT

Microsoft's new search engine Bing posted a slight increase in its share of the US search market in July but remained far behind Google and Yahoo!, online tracking firm comScore said Tuesday.

Google remained the overwhelming leader of the lucrative US search and advertising market last month, although its market share dipped to 64.7 percent from 65.0 percent in June, comScore said.

The market share of Yahoo!, which entered into a search partnership with Microsoft last month, slipped to 19.3 percent in July from 19.6 percent in June.

Microsoft's share of the search market rose to 8.9 percent in July from 8.4 percent in June.

It was the second month in a row that Bing, unveiled in late May, posted a modest share gain.

Search engine Ask's market share of 3.9 percent was unchanged from June, while AOL secured a 3.1 percent market share in July, also unchanged from June.

ComScore said US users conducted 13.6 billion searches in July, with Google accounting for 8.9 billion searches, Yahoo! for 2.6 billion, Microsoft Sites for 1.2 billion, Ask for 536 million and AOL for 424 million.

Yahoo! and Microsoft, after months of negotiations, unveiled a 10-year Web search and advertising partnership last month that set the stage for a joint offensive against Google.

Under the agreement, Yahoo! will use Microsoft's search engine on its own sites while Yahoo! will provide the exclusive global sales force for premium advertisers.

The agreement between the Internet portal and software giant, which will be subject to review by US anti-trust regulators, is expected to close in early 2010.

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