Twitter in TV deal


June 18, 2010 Updated May 26, 2009 at 3:31 PM EDT

Micro-blogging sensation Twitter is heading for another screen -- the TV screen.

Twitter co-founder Biz Stone said in a post on the blog of the hot San Francisco-based startup that Twitter had entered into a "lightweight, non-exclusive, agreement" with TV producers Reveille and Brillstein.

Stone did not reveal any details about the project except to say it would not be for an "official Twitter TV show."

Stone noted that developers have designed thousands of applications for Twitter, which allows members to exchange 140-character-or less messages, and said "Twitter's openness is not limited to the Web or even to mobile phones.

"Twitter's open approach might have the power to transform television -- the dominant communications receiver worldwide," he said. "We're very excited to see where these experiments take us."

Trade newspaper Variety said Twitter's deal with Reveille and Brillstein is to develop a TV show "putting ordinary people on the trail of celebrities in a revolutionary competitive format."

It quoted Brillstein's Jon Liebman as saying "we've found a compelling way to bring the immediacy of Twitter to life on TV."

Twitter has been adding millions of users a month and its website received 32.1 million unique visitors in April according to tracking firm comScore.

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