Spanish On The Rise

By Scott Sarvay

August 4, 2010 Updated Aug 4, 2010 at 11:29 AM EST

ALLEN COUNTY, Ind. (Indiana's NewsCenter) - As you look at advertisements around Fort Wayne, it won't take you long to spot one in Spanish.

Advertising executives’ say it's a trend they've seen for three or four years now.

They say companies are reaching out to the 21,000 Hispanic residents of Allen County.

And those companies can't ignore a growing population with expendable income.

Chairman of Asher Advertising Agency Tim Borne says, “So if today it's 6.1% of the population, in a couple of years it could easily be in the 8% category, and then more and more advertisers will try to reach out to Hispanic communities, whether it's in bi-lingual advertising or English or Spanish. So that's going to just keep growing."

Borne says outside advertisements like billboards are more common, but there are still only a limited number of Spanish media outlets to advertise on in Allen County.




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