Spanish On The Rise

By Scott Sarvay

August 4, 2010 Updated Aug 4, 2010 at 12:29 PM EDT

ALLEN COUNTY, Ind. (Indiana's NewsCenter) - As you look at advertisements around Fort Wayne, it won't take you long to spot one in Spanish.

Advertising executives’ say it's a trend they've seen for three or four years now.

They say companies are reaching out to the 21,000 Hispanic residents of Allen County.

And those companies can't ignore a growing population with expendable income.

Chairman of Asher Advertising Agency Tim Borne says, “So if today it's 6.1% of the population, in a couple of years it could easily be in the 8% category, and then more and more advertisers will try to reach out to Hispanic communities, whether it's in bi-lingual advertising or English or Spanish. So that's going to just keep growing."

Borne says outside advertisements like billboards are more common, but there are still only a limited number of Spanish media outlets to advertise on in Allen County.

What are your thoughts CLICK HERE to leave us a "QUESTION OF THE DAY” comment.

© Copyright 2016, A Quincy Media broadcasting station. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

To submit a comment on this article, your email address is required. We respect your privacy and your email will not be visible to others nor will it be added to any email lists.