Sweetwater Sound Sees Large Cyber Monday Demand

By Ryan Elijah

June 18, 2010 Updated Nov 30, 2009 at 1:21 PM EDT

A Fort Wayne company Sweetwater Sound has combined "Black Friday" and "Cyber Monday" as a way to have a 4-day sales event.
The company redesigned its website just for the 4-day event, so it includes mark downs for everything from guitars to gift cards.
Black Friday was a huge success for the company, it will go down as the largest single day in Sweetwater history for web sales.
That's a big reason the company wanted to combine the 2-big days for retailers.
Christopher Guerin/Sweetwater Sound Director of Program Development said "We very much focus our marketing efforts on making Black Friday, the following weekend and today, Cyber Monday as big as a kickoff as possible to that whole timeframe".
Sweetwater experienced sales by mid-morning on Monday that rivaled an average Monday. Like many retailers, the special deals will end Monday night.

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