Turn The Town Pink Kicks Off Downtown (VIDEO)

By Ian Hoover- 21Alive

May 9, 2014 Updated May 9, 2014 at 12:14 PM EDT

FORT WAYNE, Ind. (21Alive) -- The annual "Turn the Town Pink" kicks off today at One Summit Square to raise awareness and money for the fight against breast cancer.

21Alive's Jeff Bowman was on hand for the event as volunteers began turning the town pink this afternoon. It all begins with a proclamation from the mayor, business owners, and home owners to draw attention to the need for money and research needed for breast cancer.

Watch the video for the full report.

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