FORT WAYNE, Ind. (www.incnow.tv) - The Hoosier Lottery is holding auditions for a spot in a new ad campaign called "Imagine That."
Sunday, lottery officials were at Glenbrook Mall to hear what everyday people would do if they won the lottery. Participants were asked to step up to a microphone and share their dreams of winning.
A handful of those dreams that capture the essence of what it means to be a Hoosier could be featured in the ad.
Hoosier Lottery Spokesman, Al Larsen says, "We've all had that conversation where you ask or you tell what you would do if you won the lottery. So we ultimately decided that it would be a great thing to actually hear people tell their friends, tell their neighbors that very thing and turn that into an ad."
The "Imagine That" Campaign, which includes TV and newspaper ads, will launch in March of this year.
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