INDIANA (21Alive) -- The state of Indiana has a new slogan: "Honest To Goodness Indiana".
The Lieutenant Governor and other state officials made the announcement Wednesday morning. The consumer brand "Honest To Goodness Indiana" is a marketing campaign aimed at boosting tourism in the Hoosier State.
The ads will air here and beyond the state line, starting with St. Louis.
"We are looking to start in St. Louis," said Mark Newman, Office of Tourism Development. "We are looking for a far enough
driver to motivate an overnight stay, but it is close enough that it is
comfortable driving distance. So our belief is if we can saturate that
market and own that through multiple mediums we can be successful in
transforming those mindsets and getting those visitors to come to our state."
The campaign cost the state about $100,000 to put together. They are hoping to reap the rewards in the form of tourism dollars for years to come.
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