NBC and YouTube Partner to Live Stream 2012 Olympics

By Scott Sarvay

NBC and YouTube Partner to Live Stream 2012 Olympics

March 8, 2012 Updated Mar 8, 2012 at 9:52 AM EDT

NEW YORK (Indiana’s NewsCenter) - NBC and Google-owned YouTube announced that they have partnered to bring the London 2012 Olympic Games to the internet via live stream.

Since NBC Universal bought the broadcast rights to “The Games” until 2020 it will be selling more than $900 million in advertising to ensure it gets back some of its investment.

Part of its strategy is to broadcast every live event in some form, showing more than 3,600 hours of Olympic coverage across its outlets. To do this, it has signed a deal with YouTube to make the service its "official video-on-demand partner", using its player to deliver live streams on NBCOlympics.com.

For the first time ever all 302 Gold Medals and every event in-between will be streamed live and be made available across the different mobile platforms.

NBC’s streaming content won’t be exclusive to the U.S. as it will share the syndication with the BBC.

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