SILVER SPRING, MD., (Indiana's NewsCenter)--- Burger King’s efforts to win back customers shifts into high gear Monday.
Customers will find a wide range of changes covering everything from the menu to the uniforms of the employees behind the counter.
Management and franchisees are counting on it after years of declining market share that has seen Burger King lose to everyone from McDonald’s and Wendy’s to Subway.
It starts with an ad campaign that features a star-studded celebrity cast in one of the biggest media blitzes in Burger King’s recent history.
You’ll find soccer player David Beckham craving a Burger King smoothie, singer Mary J. Blige grooving about the chicken snack wraps and comedian Jay Leno driving his 1967 Corvette straight through a restaurant to pick up his order.
The lineup of Burger King’s 10 new menu items of salads, smoothies, snack wraps, crispy chicken strips and frappes are the co-stars of the commercials, along with the rest of the celebrity lineup, including Salma Hayek, Sofia Vergara and Steven Tyler.
Burger King is introducing fresh fruit smoothies in tropical mango and strawberry banana. Three kinds of fresh-made salads like one with chicken, apples, cranberries and bleu cheese are also being offered. For the mid-afternoon sugar and caffeine fix try a mocha or caramel frappe.
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