Greater Fort Wayne Inc. Launches New Brand Awareness Campaign

By Emma Koch - 21Alive

Greater Fort Wayne Inc. Launches New Brand Awareness Campaign

March 11, 2014 Updated Mar 11, 2014 at 4:34 PM EDT

FORT WAYNE, Ind. (21Alive) -- Greater Fort Wayne Inc. launched a new "brand awareness" campaign Tuesday.

The new organization replaces the former Economic Development Alliance as well as the Chamber of Commerce. Greater Fort Wayne launched billboards, lighted logos on the sides of buildings and window clings on business storefronts, aimed at spreading a new logo, as well as the message that "We Stand For A Greater Future".

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