A Case Of Mistaken Identity For Yellowbook (VIDEO)

By Emma Koch

March 21, 2013 Updated Mar 21, 2013 at 5:55 PM EDT

SOUTH BEND, Ind. (www.incnow.tv) -- Instead of a photo from the South Bend area, Yellowbook's latest edition for South Bend and Mishawaka has a photo of Fort Wayne on the front.

The truth is, most people probably haven't noticed the cover and those who have may not even care. But Jesse Vogel does and he says residents should too, especially if you paid for advertisements.

"Maybe someone would get the phone book and say that is not South Bend and throw it away by accident," Vogel mentions. "They shouldn't be outraged because they paid money. But they should be outraged because the cover of the phone book is not our town."

The phone company has not made a comment.

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