Purdue Warns Against Profiteering From Shooting

By Eric Dutkiewicz - 21Alive

Purdue Warns Against Profiteering From Shooting

January 24, 2014 Updated Jan 24, 2014 at 12:29 PM EDT

WEST LAFAYETTE, Ind. (21Alive) - In light of Tuesday's fatal shooting at Purdue University, school officials are warning against groups looking to profit from the tragedy.

In an email sent to Purdue students Thursday and obtained by 21Alive, Purdue's Office of Marketing & Media is discouraging people from purchasing wearable items pertaining to the shooting.

Andrew Boldt, 21, of West Bend, Wis., was shot and stabbed to death Tuesday inside a classroom at the Electrical Engineering building, according to Tippecanoe County, Ind., court documents.

"Out of respect for the families," the email reads, "We ask that groups not pursue the purchase or promotion of these types of items at this time."

Purdue M&M notably decries the use of the "Boiler Strong" slogan on apparel. "Boiler Strong" has become a rallying cry for the Purdue campus since the shootings, especially on social media.

"Boiler Strong" items have not been authorized by the university for sale, the email said.

The university says a memorial fund or official item may be created to help those affected by the shooting.

"For now, what Boilermakers need most is a shoulder or a helping hand," Purdue M&M said.

Cody Cousins, 23, of Warsaw, was formally charged Thursday with Boldt's murder. A not guilty plea was entered by a judge on Cousins' behalf.

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