HBO's Alzheimer's series aims to push for cure

By REUTERS

June 18, 2010 Updated May 3, 2009 at 9:11 AM EDT

* Alzheimer's is second most feared illness in America

* Series aims to change how people think of Alzheimer's

* Maria Shriver calls it "epidemic for this generation"

By Jill Serjeant

LOS ANGELES (Reuters) - It's been almost 15 years
since former U.S. President Ronald Reagan told the world he had
been diagnosed with Alzheimer's disease, hoping his disclosure
would promote awareness of the heart-breaking brain disorder
that slowly destroys memory.

Now, with an estimated 26 million people worldwide living
with disease and a predicted 11 million by 2050 in the United
States alone, a unique series by cable TV network HBO
aims to change how people think of Alzheimer's so they will put
time and money into finding a cure.

The unprecedented multi-platform series runs throughout May
and features four documentaries, 15 short films, a book, a
community outreach program and a website
(www.HBO.com/alzheimers) covering every aspect of Alzheimer's.

"The numbers are growing at a rate that nobody ever
fathomed. As babyboomers age, it is coming right at us and we
have to do something," said Maria Shriver, wife of California
Governor Arnold Schwarzenegger and executive producer of "The
Alzheimer's Project."

"This is an epidemic for this generation. A cure is within
our reach if we focus on it, allocate the money and pressure
our lawmakers. If we don't, the impact has devastating
consequences," Shriver told Reuters.

"The Alzheimer's Project", starting on May 10, looks at the
the disease's impact on victims, their families and caregivers.
It also includes a science film that takes viewers inside the
labs and clinics of 25 leading physicians and researchers.

HOPE FOR CLINICAL TRIALS

While there is no cure for what is the most second-feared
illness in America after cancer, the program concludes there
are reasons to be optimistic.

"There are about 90 clinical trials under way in different
phases," Shriver said. "There is a lot of hope within the
scientific and research community that there is a cure out
there, without saying the cure is around the corner."

Shriver has direct experience with the disease. Her father,
long-time Washington figure Sargent Shriver, was diagnosed in
1983. As part of the HBO series, she presents a film for young
teens in which kids talk about about being the grandchild of a
loved one whose memory is in various stages of slipping away.

"When my father was diagnosed, this was not a disease that
people wanted to talk about," Shriver said. "The more families
sit down and have these open, honest conversations where
everybody can air their questions and express their fears --
that is empowering and really helpful."

Shriver said there were no difficulties finding families
willing to talk on camera.

"People know how powerful it is to share their stories,"
she said. "People who've had someone who has gotten Alzheimer's
really want to help others not go through the same thing. They
want to be part of the solution."

One film features a man called Chuck, 54, who cared for his
mother until she died and is one of 12 of the 14 children in
her family who is now suffering from Alzheimer's.

Shriver acknowledged some films are overwhelming. "It's not
easy to watch," she said, "but I think it is television worth
viewing.

"I am hopeful people won't just sit and watch it and think
that was moving and sad and then go about their business. It's
always a challenge to move people and then move them off the
couch."
(Editing by Bob Tourtellotte and Bill Trott)




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