Quickplay to offer popular TV shows on BlackBerry


June 18, 2010 Updated Oct 12, 2010 at 5:03 PM EDT

* To charge $7.99/month to bring TV shows to BlackBerry

* Signs deals with NBC, CBS, MTV, other networks

By Sinead Carew

LAS VEGAS (Reuters) - Privately-held QuickPlay
Media Inc plans to deliver full length popular television shows
to BlackBerry smartphone screens via Research In Motion's
applications store after forging agreements with TV
networks, including NBC, CBS Corp and MTV.

QuickPlay said it plans to offer the service through
BlackBerry maker RIM's App World mobile application store,
which is expected be unveiled at the CTIA annual wireless
showcase in Las Vegas Wednesday morning.

Toronto-based QuickPlay will charge a monthly subscription
fee of $7.99 for its PrimeTime2Go service, which it will
deliver only over Wi-Fi links, a short range high-speed
wireless network, to help it provide faster download speeds.

The service will be available on BlackBerry Bold and the
BlackBerry Curve 8900, both of which have Wi-Fi links, and are
sold by AT&T Inc and T-Mobile USA, a unit of Deutsche
Telekom AG.

Apple Inc offers full length shows for its iPhone
and some of its iPod music players via its iTunes store, but
unlike QuickPlay it charges on a per-show basis rather than via
monthly subscriptions.

While mobile video has been slow to gain widespread
popularity in the United States, IDC analyst Scott Ellison said
higher quality services -- where the viewer loads the show in
advance and is not depending on streaming video over patchy
cellular links -- is helping to boost demand.

"People are beginning to use these devices to watch
entertainment in places where they don't have a connection," on
planes and in underground trains he said. "I've been really
surprised to see how many people are watching movies and TV
shows on their iPhone."

NBC is a unit of General Electric Co, while MTV is
owned by Viacom Inc.
(Editing by Andre Grenon)

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