FORT WAYNE, Ind. (NBC33) – Halloween is over so that means the official beginning to holiday shopping season for area retailers.
Stores have already began sending out coupons and advertisements in anticipation of their "Black Friday" or "Cyber Monday" sales. This year, experts believe the number of shoppers will be up from last year, yet the amount each will spend will likely be down.
Because of that, competition between stores will be at an all-time high, meaning consumers need to not only be smart about what they are buying, but when.
“I wouldn't stand in line for 2 hours for anything,” says Zac Mathis, a Sales Consultant for Stucky Brothers. “It’s just not worth it to save $100. It’s fun, maybe you enjoy that experience, but to be safe and to really get the best deals, (retailers are) going to be willing to deal this holiday season on just about anything."
John Kessler, the Director of IPFW’s Center for Economic Education agrees that consumers are set to benefit this holiday from the competition.
"Stores themselves are trying to attract the customers, and this holiday season I think we're going to see that ramp up a bit, mostly because the calendar has shrunk. We have 6 less days between Thanksgiving and Christmas this year because of the way that the calendar lines up. So combine less shopping days with less dollars per person, you're going to expect the marketing to really kick in to try to attract the customers to your store."
Kessler feels a lack of job creation and income growth are indicators that holiday sales may be taking a dip this year.
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