Paint the Town Pink Comes to Dupont, Lutheran Hospitals

By Eric DeFreeuw

May 8, 2013 Updated May 9, 2013 at 4:57 PM EDT

FORT WAYNE, Ind. (www.nbc33.com) – Every year the Vera Bradley Foundation donates millions of dollars towards breast cancer research, and this year looks to be no different. And with their biggest event coming up at the end of May, you may begin spotting pink ribbons all over town.

On Wednesday, volunteers began placing ribbons over the Dupont and Lutheran Hospital campuses in support of this year's "Turn the Town Pink" campaign. This is part of a number of activities throughout the month that culminates with the 20th annual "Vera Bradley Classic Women's Golf and Tennis Tournament," which takes place between May 31st and June 4th.

Each fundraiser is geared towards raising funds and awareness for breast cancer research, and according organizers they have experienced their fair share of success over the years.

"We last year collected over $41,000 towards breast cancer research down at IU through the Vera Bradley Foundation,” says Kathy Little, a Vera Bradley Foundation volunteer, “and every year more neighborhoods are added. This year we really focused on moving up north. We had originated in many of the southwest neighborhoods so now we're moving out here."

A ceremony will be held Friday May 10th at One Summit Square in downtown Fort Wayne where Mayor Tom Henry will be joined by Vera Bradley foundation volunteers as well as a number of breast cancer survivors.

Vera Bradley’s commitment to breast cancer research started back in 1999 when the organization made a $20-million dollar commitment to the IU Simon Cancer Center. To date they have raised $17.7 million dollars towards that goal. And if 2013 is anything like 2012, when almost $2.4 million was raised, they should have no problem gitting the $20-million dollar goal.

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