Lucky Harley Davidson Rides for Eyes Forward

By Emily Dwire

April 13, 2013 Updated Apr 13, 2013 at 7:11 PM EDT

As a reminder to keep your eyes on the road while behind the wheel, Lucky Harley Davidson hosted a ride Saturday afternoon as part of its "Eyes Forward" campaign.

Lucky continues to raise awareness of the dangers that go along with distracted driving. Riders earned a free set of eyes forward bracelets as long as they took a pledge to not text and drive.

The General Manager of Lucky, Scott Wyman, says it's so important to raise awareness about this issue, and to always keep your eyes on the road.

Wyman says distracted driving is such a danger to everyone, but more so to motorcyclists than people in cars because motorcyclists have less protection. He says Lucky is making a statement that it's time for people to get serious about driving and keeping their eyes forward at all times.

Although it was chilly, about 100 riders came out to the event. "Babes on Bikes" was also at the event raising money for breast cancer research.

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