INDIANAPOLIS, Ind. (Indiana's NewsCenter) -- The city of Indianapolis is preparing for it's big day in the sun, when in early February, it hosts the Super Bowl.
Jeff Neumeyer traveled to Indy Thursday for more on the challenge of making sure the city doesn't drop the ball in its big moment.
Colts fans are painfully aware their team won't be in the big game, but the NFL's two best teams this season will be doing battle inside Lucas Oil Stadium Sunday, February 5th.
It's the first time the Hoosier State has hosted the sport's biggest showcase event and community leaders here certainly don't want it to be the last.
For four years, members of a special Super Bowl committee have been planning how the city will put its best foot forward for the crush of visitors that will pour in during a ten day window leading up to the game.
A three block area downtown will be transformed into a Super Bowl village, where you can get food, listen to rock and country bands perform for free, and even take a ride on a zip line that is intended to leave a lasting impression.
Dianna Boyce, Director of Communications for the 2012 Super Bowl says, "We're taking those three blocks, and turning them into that interactive festival, the zip line is one component of that. The festival and the village itself is free, it's an epicenter of awesome. You've got the eyes of the world, a 180 plus countries, record setting audiences every year on top of the next year, and so we want to take advantage of that."
The Indiana Convention Center will provide an indoor venue for what's called the NFL Experience, where visitors can throw a football, or test their foot speed in a 40 yard dash.
Indeed, Indianapolis is already on the clock, hoping in 31 days it scores big and won't be a one hit wonder as a Super Bowl host.
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