FORT WAYNE, In (21Alive)-We could listen all day to the greatest voice ever recorded but this isn’t a story about Nat King Cole. This story’s about the medium, not the message.
If you want to see a business that didn’t just survive the Great Recession but thrived, go down to your local record store..vinyl record store, that is. Neat Neat Neat Records and Music on South Calhoun Street is cashing in on vinyl record’s resurgence. The format once thought headed for the technology trash heap along with steam engines and eight track players has gotten its second wind. Why? Vinyl sounds better.
“It’s a sonically superior format,” says store owner Morrison Agen, “everything from stereo imaging to dynamic range to warmth of bass response to high frequency detail.”
Agen, a respected local audiophile, says people are discovering mp3 music can’t compare with vinyl sound quality.
“It’s like taking a brick wall and removing 90% of the bricks and still having a brick wall” Agen says, “that’s because of all the data compression that goes on. So in terms of sound quality you’re removing 90% of the data when you create an mp3.”
Vinyl enthusiast Victor Zapari puts vinyl’s superiority in less technical terms.
“The sound quality. It sounds more real than a cd or something on an mp3 player. It makes you feel more connected to the actual music,” he says.
Some of vinyl’s biggest fans are Millennials..Neat Records has a huge selection of new releases by Indy rock and classic progressive groups. And recording companies have gotten the message..Sony, Columbia, Warner Brothers—they’re all releasing most of their new issues on vinyl to satisfy the discriminating listener. It’s a resurgence that’s extended the life of a format that goes back nearly 150 years..and that…is quite a record. Eric Olson reporting out in 21 Country.
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